One of our clients, Antioch Auto Group, used AutoAp, Inc., so effectively they generated an 84-to-1 Return on Investment. Naturally, we want other dealers to replicate this performance in their safety recall management efforts.
If we could sum up Antioch's success in one sentence it would be this: If you make just a handful of small, but important decisions, you will reap big rewards. On the surface, implementing a safety recall management system might sound like a daunting task. In reality, we break it down into easily digestible parts. We've found that our “Power Users” - dealers who reduce their recalls between 80 to 100% -- start with four simple decisions. They:
1. Commit to an automated process.
2. Develop a written policy for how the organization will handle safety recall management,
3. Develop a simple process and procedures for their team.
4. Appoint one person in the organization to have responsibility for making it happen.
Automating the process is key. Manually checking VINs on a nightly basis is simply too time consuming and potentially error prone. Your people can be even more productive doing other things.
Accountability to the process is another important factor. It's important to have appropriate policies and procedures in place and to have one person in the organization with responsibility for overseeing recall management.
After that, they turn things over to AutoAp and we do the rest.
The features discussed below make your life easier and are part of AutoAp's services. Daily VIN verification and daily reporting provide immediate intelligence to our clients that identifies open safety recalls right away. The information you receive is accurate and timely because we use multiple sources to cross-reference vehicles and recalls.
Our Power Users also typically opt for post-sale alerting. We monitor VINs of recently sold vehicles to see if/when a safety recall is issued after that vehicle left the showroom. This post-sale follow up is often a key to getting customers back to the dealership via the recall repair. It's a great way to keep a customer relationship strong.
We also provide consumer disclosure statements for every vehicle you sell: You can print as many as you'd like as part of the fixed monthly service fee. Many dealerships are simply relying on in-brand updates from the manufacturer. The challenges with this approach are that many OEM updates are delayed and can be error prone, and do not usually cover in-brand used vehicles you've acquired. Our in-brand service is even more reliable and saves much more time than the manufacturers' systems.
For off-brand vehicles, AutoAp also is a must-have. Dealers get no line of site from their manufacturer for off-brand vehicles. AutoAp provides the most effective - and cost-effective - way to identify open recalls for any trade-ins that come in.
Dealers that make these simple decisions to automate how they identify open safety recalls have lower recall liability, are generating more warranty reimbursement revenue and have better CSI scores. And, of course, you can achieve excellent ROI, like Antioch Auto Group.